The reset

A contained reset for business owners who want calm, clarity, and freedom again

This is not about scaling faster.
This is about your business finally feeling manageable again.

THE RESET is a short, high-touch container for the woman who feels overwhelmed, scattered, or stretched thin and knows she can’t keep leading her business from this place.

You don’t need another strategy.
You don’t need more to do.


You need space, structure, and support.

WHAT THIS RESET CREATES

 

Six weeks from now, your business feels lighter.

Your systems make sense.
Your head is quieter.
You know what matters and what doesn’t.
Your nervous system is calmer.
You’re no longer reacting.
You’re leading again.

Not from pressure.
From clarity.

Work with me

This is for you if…

Your business feels heavier than it should.
You’re mentally carrying too much.
Your backend feels messy or unfinished.
You crave structure, relief, and direction.
You want 2026 to start from calm instead of chaos.

You don’t need to be fixed.


You need a reset.

HOW WE WORK TOGETHER

THE RESET is a contained, 1:1 process focused on stabilising your business and your nervous system before your next level.

Over six weeks, we focus on:

1. Clarity & direction

We slow everything down, identify what’s actually causing the overwhelm, and anchor clear priorities.

2. Business & backend clean-up

We simplify tools, systems, and workflows so your business stops draining you.

3. Supportive structure

We rebuild what’s needed and remove what isn’t. Now your business feels lighter and more supportive.

4. Leadership stabilisation

You stop leading from stress and start trusting your decisions again.

5. A simple roadmap forward

You leave with a clear, realistic plan you can actually follow without pressure.

This is not a rebuild.
It’s a reset.

Work with me

WHAT CLIENTS SAY about working with me

Astrid is an absolute operational powerhouse

I’ve known Astrid for many years. She even did an internship with us years back, in 2010. Little girls grow up, and she has definitely grown. After years of figuring out a lot myself and working with VA’s. I noticed that Astrid has grown into an absolute operational powerhouse.

I really wanted to go to the next level with my website and the back-end of my business. Besides having a growing coaching business, I wanted time to create, spend time with my kids and continue learning & growing myself.

Throughout the process, Astrid has truly been my RIGHT hand. She stays calm and continues to ask questions, while I sometimes get 10 new ideas in just one week. She helped me stay focused.

Super happy with the results and everything Astrid has built! My calendar is effortlessly filling up with new clients, despite being offline for an entire month. She’s the winner your business needs!

Chantal Vermeer

Chantal Vermeer

Every entrepreneur needs an Astrid in her life!

Astrid is a wonderful right hand who makes my business excel and grow every month. She and her team support me with all the things I don’t enjoy doing. I love outsourcing all that to Astrid and her amazing team.

Astrid always plants seeds in my mind. She introduces me to new systems and tools that generate rapid growth within my business. She is constantly looking for ways to optimize my business and I completely trust her advice.

I think everyone needs and should have an Astrid in her life!

Aniek Gerrits

De Betekenisvolle Vrouw

Working with Astrid is actually a gift you give to yourself!

Astrid is a great strategic partner. She makes me think about so many things within my company. Even things I had never thought about before. How can I do things differently?

She is my safe haven, and she has amazing strategic and marketing ideas.

Working with Astrid allows me to focus more on the things I enjoy within my business. I finally get to pick up new things I want to do. I experience more ease because I know I don’t have to do everything myself, and I don’t have to invent everything myself. Working with her is actually a gift to yourself!

Adelina van Gurp

Online Geboorte Academie

THE RESET ⎯ 6 weeks 

YOU’LL RECEIVE:

  • Weekly 60-minute 1:1 reset sessions (6 weeks)
    To reduce overwhelm, restore clarity and make grounded decisions.

  • Business & backend decluttering done for you
    Simplifying systems, tools and workflows you’re already working with so your business feels lighter.

  • Clear priorities & focus
    You’ll know what matters now, and what can wait.

  • Practical nervous system support
    So your business stops feeling urgent and heavy.

  • A simple, sustainable and strategic roadmap for the next 90 days
    No pressure. No overload. Just clarity.

  • Unlimited 1:1 Telegram access (Monday-Friday)
    For reassurance and alignment when needed.

IMPORTANT TO KNOW

This container is offered on a waitlist basis only. I work with a very small number of clients inside THE RESET at a time.

 

 

Investment:

€5.555 excl. VAT

If your business has felt like “too much” lately,
this is where things start to feel lighter again.

Join the waitlist for THE RESET

READY WHEN YOU ARE

There are no sales calls.
No pressure.

You’ll know when it’s time.

Client case studies I love sharing

#1 - From scattered and overwhelmed to clear, focused, and grounded

When this client came to me, she described herself as multi-passionate.
Which isn’t a problem, until your business has no structure to hold it.

She had strong ideas and real potential, but her energy was spread thin. Projects were started but rarely finished. Her days were filled with manual tasks she shouldn’t have been doing herself. And despite having past clients, her business felt unstable and exhausting.

During THE RESET, we slowed everything down.

We cleaned up her backend, simplified her systems, and removed the daily friction that was draining her energy. We clarified what actually mattered — and what didn’t.

The result?

Her business felt lighter.
She regained focus.


Old clients began purchasing again without extra effort. And shortly after, she signed new 1:1 clients from a place of calm instead of pressure.

This reset gave her the clarity and stability she needed to move forward without burning herself out.

#2 - From months of stagnation to ease, confidence, and steady income

This client came to me feeling stuck and discouraged. She had followed every strategy, built automated funnels, and created offers that should have worked. Yet nothing felt aligned.

Her business looked fine on the outside, but internally she was overwhelmed and close to burning out. Sales felt forced. Creating content felt heavy. And nothing seemed sustainable.

Inside THE RESET, we stopped pushing.

Instead of adding more, we removed what wasn’t working. We simplified her offers, restructured her backend, and rebuilt her business around how she actually wanted to work.

As soon as the pressure lifted, everything shifted.

She began selling again with ease.
Her confidence returned.

And her business finally felt like something she could grow without sacrificing herself.

This wasn’t about scaling faster.
It was about restoring trust in herself and her business.

#3 - From constant stress to a calm, profitable business that supports her life

When this client reached out, she was exhausted. On paper, she was successful. Behind the scenes, her business was running her.

Her systems were messy.
Her expenses were high.
Her team depended on her constantly because nothing was clearly structured.

Despite earning well, she felt trapped instead of free.

Inside THE RESET, we stabilised first.

We cleaned up her backend, removed unnecessary tools and expenses, and rebuilt her internal processes. Both for clients and for her team. We simplified roles, clarified responsibilities, and created systems that didn’t require her constant involvement.

The shift was immediate.

Her business became calmer.
Her team functioned independently.
Her expenses dropped.
And she finally had space to breathe again.

Today, she runs a multi six-figure business with a small, well-supported team and a life that actually feels like hers.

About Astrid

I’m Astrid Joanne Damen. Business mentor for women who want their business to feel supportive, clear, and grounded again.

For 13+ years, I’ve worked behind the scenes of online businesses — from operations and systems to identity and emotional regulation. I’ve supported hundreds of clients and worked with brands like Nikon and DJ Fedde Le Grand.

I don’t help you push harder.
I help you lead from steadiness instead of stress.

More about me