ABOUT
See the woman behind the work
I’m Astrid Joanne Damen. Business mentor for women who want their business to feel safe, clear, and supportive again.
I help business owners stop leading from pressure and start building from inner stability, clarity, and self-trust.
MY WORK
For the past 13+ years, I’ve worked in and around online businesses. From strategy and operations to identity, emotional regulation, and leadership.
I’ve worked behind the scenes for global brands like Nikon and DJ Fedde Le Grand, and I’ve supported 300+ women in building businesses that actually fit them.
What I’ve learned is simple:
A business can only grow as far as your nervous system feels safe to go. That’s where my work lives.
HOW I SUPPORT YOU
I don’t give you more tactics to manage.
I help you become the woman who can hold what she’s building.
My work blends:
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emotional regulation & self-trust
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identity and belief alignment
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grounded, intuitive leadership
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clean, supportive business structures
So your business stops feeling heavy and starts responding to you.
A LITTLE ABOUT ME
I lead with intuition, warmth, and emotional intelligence.
I reflect clearly, speak honestly, and work deeply.
Without drama or pressure.
I believe business works best when it’s built from inner safety, not survival.
MY INTENTION
To help women lead from steadiness instead of stress.
To build businesses that feel grounded, clean, and emotionally aligned.
There are no sales calls. You’ll know when something fits.
If you’re here, you’re already listening.