Build the Business That Matches the Woman You’re Becoming

For the intuitive business owner who’s “doing everything right”, but still feels something deeper calling her forward.

Astrid Joanne Damen

You don’t need more strategy.
You need to become the woman who can hold the life and business you desire.

 

Because you can have the funnels, the systems, the high-ticket offers…
But if your identity, beliefs, and nervous system are still wired for survival…

No amount of action can take you where your soul wants to go.

I help you shift the inner world:
⎯ your beliefs
⎯ your emotional patterns
⎯ your self-concept
⎯ your energetic capacity

So your business grows from:
safety, clarity, and soul-aligned leadership.

“This is for you if…”

You’ve signed clients.
You’ve created offers.
You’ve invested in strategy, funnels, templates, operations.

But underneath it all, you still…

— second-guess your decisions
— doubt your own voice
— chase quick wins instead of alignment
— feel overwhelmed by your backend
— struggle to hold consistent results

You don’t need to push harder.
You need to shift the version of you who’s running the show.

Your next level doesn’t live in a new strategy —
it lives in the woman you’re becoming.

Business is emotional energy.

Reality creation.
Identity work.
What you believe shapes what you experience.

Inside my mentorship spaces, we focus on:

 

Identity + Belief Recalibration

We dissolve the noise, expand your self-concept, and anchor you into embodied confidence.

Nervous System Regulation

Because growth built from safety lasts. Growth built from pressure collapses.

Clean, Calm Business Operations

Simplified systems that hold your expansion, not your stress.

When your inner world aligns, your business becomes a mirror of your power.

You’re not stuck because you’re unqualified.
You’re stuck because your nervous system is still protecting you from “more.”

It’s time to lead from truth, identity, and energetic alignment.

Ready to shift into the version of you who knows it’s working?

Start here.

About me

I’m Astrid Joanne Damen. Business mentor, emotional guide, and intuitive catalyst for women who are ready to lead differently.

I’ve spent 13+ years behind the scenes of business. From social media and marketing to operations and automation. I’ve built brands, scaled offers, and optimized growth for clients and companies across the world, including Nikon and DJ Fedde Le Grand.

But strategy was never the whole story.

After mentoring more than 300 clients, I learned something powerful:

Your beliefs, identity, and emotional grounding determine your results.
Not your tactics.

This is why my work blends:
✨ emotional safety
✨ identity work
✨ intuitive leadership
✨ and streamlined operations

We calibrate your energy.
We shift your self-concept.
We build a backend that reflects your power, not your pressure.

The result?
A business that creates wealth, freedom, and expansion. Without the burnout.