Build a business that’s the vessel to your dream life

For the business owner who’s doing everything right but still feels like something’s off.

Astrid Joanne Damen

You don’t need another business strategy.
You need to believe you’re the woman who can actually hold the business you desire.

 
Because the truth is:
You can have the best funnels, flawless systems, and high-ticket offers…

but if your beliefs, thoughts, and identity are stuck in survival mode…

No amount of action will change your reality.

I help you rewire your beliefs, regulate your nervous system, and rebuild your inner world. So your business can finally grow from safety, emotional conviction, and alignment.

“You can only have what you already have”

“This is for you if…”

You’ve signed clients.
You’ve built offers.
You’ve invested in business strategy, funnels, systems, and templates.

But underneath it all, you still…

— Second-guess every decision
— Struggle to trust your own voice
— Chase “quick wins” instead of building from identity
— Feel overwhelmed by your business backend
— Can’t seem to hold consistent results (no matter how hard you try)

You don’t need to do more.
You need to become the version of you who already knows it’s working.

You need to BE it, to become it.

Your next level doesn’t live in a new strategy.

 
It lives in your belief system.
Your self-concept.
Your emotional conviction.

What are you mentally rehearsing every day?
What does your nervous system believe is safe to hold?
Who are you expecting yourself to be?

These are the things shaping your results. Not your task list.

Business is reality creation. Every thought, belief, and decision shapes your results.

Inside my mentorship spaces, programs, and offers, we focus on:

 

Identity + Belief Work

We clear the internal noise and install a new level of self-concept, confidence, and CEO embodiment.

 

Nervous System Regulation

So you can scale from peace. Not pressure.

 

Business Operations, Systems & Automations

Clean, calm, simplified backend systems that support you emotionally and practically.

 

When your inner world is aligned, your business becomes a mirror of safety, clarity, and power.

You’re not stuck in business because you’re unqualified, or not smart enough.
You’re stuck because you’re building from a version of you that’s scared to receive more.

It’s time to shift from strategy-first… to self-first.

 

Ready to lead from identity, belief, and energetic alignment?
Start here.

Apply for 1:1 Mentorship
Become The Delulu CEO
Unlock the CEO Vault

About me

I’m Astrid Joanne Damen. Manifestor, Business Mentor, and energetic catalyst for CEOs who are ready to lead differently.

For the past 13+ years, I’ve lived and breathed business. From social media and online marketing to high-level business operations and backend systems, I’ve built brands, scaled offers, and optimized growth behind-the-scenes. Including working for international brands like Nikon and DJ Fedde Le Grand.

But business strategy was never the full story.

After working with over 300+ 1:1 clients and growing multiple businesses of my own, I’ve learned this:

If your beliefs, identity, and emotional conviction aren’t aligned, no business strategy will give you the results you are looking for.

That’s why I blend clean & automated business systems with deep internal rewiring.

We calibrate your energy.
We shift your self-concept.
We build a business backend that reflects your power, not your pressure.

The result?
A business that creates wealth, freedom, and expansion. Without the burnout.

You don’t need to hustle to become limitless.
You just need to lead from the version of you who already is.

More about me